This week I’m going to highlight a great new action set I stumbled upon at WPPI. I happened to see this booth for BRAND NEW actions called Life. Camera. Actions. They were officially launched at WPPI, so they may be new to you other photogs out there. I checked them out and, Brett the inventor, showed me a tutorial of the actions in action. Haha. Sorry, I know I’m lame, but I totally laugh at my own sad jokes. Moving on….I really liked them and thought they fit the look of my post-processing. Then later that night, I ran into Brett again at a small gathering for Photog Shootout alumni. So I chatted with him a bit more. Turns out he’s a pretty cool guy! And his actions are just as cool too. He’s a photographer as well, so he knows what he’s doing!
So I thought I’d show him some love and share them with you today. Here are some before and afters of the actions. You can check them out yourself at the Life. Camera. Actions. website. Check them out, I bet you’ll love them like I do!
There are two sets of actions that you can purchase, Vintage Touch actions and the Texture Pack. I’m specifically only showing you the texture actions from both sets of actions. I wanted to try a grungier look for some mock senior session photos I shot recently at a photog get together.
*****EDIT! Brett saw the post and was so excited he is offering you a discount! It is for 20% off, use the code VELASCO when you check out! That is for everything in the store! This offer expires on April 30, 2010.*****
All before’s are color corrected and balanced.
These two are from the Vintage Touch actions. Some of these textured actions have a slightly toned color. I like the warmth that Paper Cut gives.

This is a new fav! These actions are so easy to use. Just run them, they are fast – even the texture actions, and then paint out what you don’t want texturized. And you are done! You can always adjust the layers to your liking.

From the Texture Pack
I like so many on this one, so I did three samples! So here is the Original….

And here are the three versions using the Texture Pack.

I LUV Night Owl from the Vintage Touch actions.

Haha I love the name of this one. And the tone is great! (Texture Pack)

This is a great one…paper cut. I used it before but I think it works great on this image.

Vintage Touch actions
Loving this one from the Vintage Touch actions.

Concrete Evidence from the Texture Pack is awesome! Loving the antique tonal quality to it.

Another new fav!

Texture Pack

So I urge you to go check them out! Visit Life. Camera. Actions. for more info! BTW, I’m not getting paid to do this =) Just sharing the love one photog to another!
*****EDIT!
Brett saw the post and was so excited he is offering you a discount! It is for 20% off, use the code VELASCO when you check out! That is for everything in the store! This offer expires on April 30, 2010.